Kindness is more important today than it has ever been. The isolation of the last year has underlined how little acts of consideration can break down barriers and brighten the lives of the people around us. This is one of the reasons the Anti Bullying Alliance (which coordinates the campaign each year in England and Wales) has chosen ‘One Kind Word’ as the theme of Anti-Bullying Week this year.
Following the success of the campaign in 2020 – when a jaw-dropping 80% of schools marked the week reaching over 7.5 million children and young people – the Anti-Bullying Alliance asked over 400 young people, teachers, and parents, what they wanted from this year’s Anti-Bullying Week. Again and again, the young and not-so-young told us they wanted anti-bullying week to be about hope and the positive and kind things we can do to halt hurtful behaviour in its tracks.
This year, as usual, we will be delivering our many workshops and training programmes in schools and youth settings.
Schools will be able to download free activity resources and purchase our activity kits.
Our Patron, Nigel Owens MBE is supporting the campaign and will also be helping to launch our new ‘Give 5’ Campaign.
For older children, social media is an important part of Anti-Bullying Week, and a great opportunity for schools to share with the education community how they’ve embraced the anti-bullying message. Research from the Anti-Bullying Alliance showed that last year, you helped #AntiBullyingWeek trend at No.1 on Twitter and reach over 44 million users on TikTok.