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Help & Information

E-Safety Information for Parents

Today’s young people are born into a world where advanced technology exists and unlike their parents and many educators, have never experienced a world without it.

For this ‘Cyber Savvy’ generation, the right and ability to use technology manifests itself in a myriad of ways with young people learning, communicating, socialising and gaming through, with and because of technology. However, with rights come responsibilities and as we promote the use of technology, it is important to highlight the responsibilities that must come in tandem with these rights. Technology is easily abused and misused and if we are allowing our children use of and access to these tools, we must ensure they are able to use them safely and respectfully.

Short Messaging Service (SMS) offers us a quick and instant way to send text messages and the number of free downloadable applications that are available to us are increasing with each new phone on the market.

Messaging applications can be downloaded to our Smartphones as well as our iPads and PCs and are attractive to young people to use, especially if their friends have the same Smart phone which means they can then download the same messaging application. There are countless applications to choose from but there are a few that most young people have in common which, to give you a better understanding, we have included further on.

There are also social networking sites that offer 24/7 communication with friends and family and these give us another mode in which to engage with other people.  Young people are not using just one social networking site, they are using multiple platforms in which to communicate so the etiquette amongst users is in accordance with what they are using. There are rules applied to all sites but it is the users that dictate how they engage with the applications they use.

But what happens when things go wrong?

What happens when young people download applications that enable them to send a question anonymously and other people message their response? Often the responses are vile nasty comments that are broadcast for a mass audience to view and join in. As young people have messaging applications linked into their Facebook page, whenever message are left, all their ‘friends’ can see them.

The comments are made to purposely upset people and due to the anonymity and the perceived protection of not being known, the consequences of receiving unpleasant messages are not witnessed and there is a sense of detachment from the upset caused. Hurtful words are powerful and destructive and if we consider how we would feel if we were to receive hurtful comments, we can go some way to understand the impact this has on a young, vulnerable person who feels persecuted by such messages.

Online bullying is a real problem in today’s society and as research shows, statistics are critical.

Most commonly used messaging applications and social networking sites:


Since the social networking site entered our lives in 2004, it has acquired over 699 million* active users daily and with the average Facebook user having 130 friends*, it seems we are living our lives online. 

Most young people have a Facebook profile and many are also younger than the required age of 13 and see nothing wrong with being younger than the age stipulated when you join. So – does it matter? The answer is yes it does. If users under the age 13 are communicating with someone older, the content of conversation may be above their level of maturity to deal with and this can only lead to problems. Not only this, by allowing them to fake their age to access the site, you are sending out the message that to falsify information is acceptable.

Whilst Facebook is a fantastic way to keep in touch with friends and family, it is also a platform for some people to bully and even stalk people they communicate with and young people feel they are out of their depth. Even worse, belonging to the online community appears to give young people a sense of distance and desensitisation. But online bullying is not acceptable on Facebook or anywhere else online. Although young people need to take responsibility for their own protection, as parents, we also have a responsibility to our children.  A few basic tips to share with your child would be:

  • Regularly check Facebook settings; do not opt for ‘public’ as everyone can view what you post, even people you are not friends with or do not know can see everything on your profile. Instead, set it to ‘friends’
  • Only accept people you know; never accept people you don’t know or who claim to know your friends
  • If you receive nasty messages on your wall, block and report them
  • Never post a picture of you on your profile; by default, this is public and will be seen by everyone and in some cases your picture can be stolen. Instead of your picture as your profile, post a picture of your pet, a cartoon character or any other object that does not in any way tell strangers anything about you. Never, ever post a picture of you in your school uniform as your location can be found by your school badge or tie
  • Never post pictures of yourself online that you would not want your family to see. Also remember that once pictures are posted, you cannot delete them and they can even be stolen by complete strangers and used inappropriately
  • Do not post your location; turn the GPS off on your phone and do not broadcast where you are on Facebook. If your friends know where you are, so do complete strangers
  • Check on your Facebook account how you are viewed by people who do not know you by clicking on ‘View As’ – this will show you how you appear to strangers. If all of your details are on show, you need to alter your security settings! Do this on a regular basis to protect yourself
  • For full details on all Facebook security and privacy information, download our App Information Sheet

(*Source, www.facebook.com)


A Latvia based site that was created by two brothers in 2010 for Android phones. The premise was to post questions on the message board to elicit replies of a positive nature – all sent under a shroud of secrecy as each post is anonymous. Unfortunately, young people are using this social media platform to send messages to ‘friends’ which are deemed to be offensive and telling them to do harm to themselves. This was not the purpose of the site. Young people have fm linked to their Facebook site and every time a message is posted, others can view it and respond with unpleasant messages and before long, a long trail has been posted causing upset and distress to the person the message was sent to. To eliminate the improper use of Ask.fm:

  • Do not link Ask.fm to any other social media sites
  • Select the option to view all senders of messages and NOT the option that only allows anonymous messages
  • Do not respond to any negative messages; block them and report it to the sites moderator and tell someone you trust
  • People sending unpleasant messages do it to hurt you; try not to react. Although this is not easy to do, it is exactly the reaction the sender wants
  • Download our App Information Sheet  


This is a free downloadable texting application that can be used on Windows, Androids, iPhones and BlackBerry phones so its reach is quite wide. The ‘application store’ on phones from which you access Kik, rates Kik as only being advisable for 17 years old and above, yet young people are able to bypass this. Not only is Kik being used to send messages, it is also used to send pictures which is yet another platform on which inappropriate messages can be sent. Young people, who use Instagram to upload pictures, are using this as a platform to publicise their Kik username, which is a necessity to enable someone to chat with you.

A recent review featured on iTunes reported the following: “This application is quick and fun, but too many paedophiles asking me for nude pictures…but it is safe as long as you don’t talk to strangers”.  There are some safeguarding tips if you want to prevent under 17’s using Kik; visit www.besmart.com and go to ‘how to restrict apps by rating’ which will take you through what you need to do to safeguard your child from downloading Kik on to their phone.

Download our App Information Sheet


Launched in 2010, users are able to text, send pictures and share everything that other sites allow you to share allows. It is also free to download and all that is required is an email address to subscribe to the service. If used on iPod Touch, it “converts” to a mobile phone that allows you to text and make “free” calls. It is worth acknowledging that iPod Touch is wi-fi enabled thus allowing unlimited contact with others and is not just a device for gaming and playing music. Viber also has the capacity to send pictures as well as tagging yourself to your location. Used inappropriately, they can have devastating consequences.

Of concern, is the fact that once you have downloaded the application, it searches through your contacts and identifies other users of Viber that extends your connections to a wider audience than you first envisaged (www.icybersafe.com).


This site has been available since 2008 and the premise of the website is that you can chat with complete strangers and identify yourself as “you” and the person you are chatting with as “stranger”. As the age restriction is set at 13 on Omegle, there is nothing to prevent a young person as signing in as someone who is over the age of 13. Omegle can be linked to Facebook and matches you with strangers with similar “likes” that you have clicked on and Facebook users could potentially see your Omegle activity on your profile, however, as with Facebook, Omegle allows you to chance your setting to “Me only”  (www.besmart.com).    


Is a photo sharing app where filters allow the user to amend the image in various ways. Users can post photos and followers can comment on or ‘like’ the image. The introduction of the ‘stories’ capability has moved the app on and people now use it to blog,  enabling comments to be posted on stories, albeit in a private capacity.

Risks on the site are both physical and mental.

Physical Risks:

Users need to be aware that on posting they may reveal unintended information about themselves; their location, school, family details etc. The risks around this information leakage can be intensified in the stories function.

Mental Health Risks:

Hashtags make it easy to find images on distressing content.

Trolling can cause distress.

The reliance on ‘likes’ can lead to self-confidence and self-esteem issues and a distorted view on the world and on self image.




Was founded in 2009 and as well as chat and instant messaging, you can exchange pictures, music and videos via mobile internet or by connecting to Wi-Fi and is available on most platforms. Whatsapp was not created as a platform to send unpleasant messages but it is useful to know that this application is used frequently by young people and no messaging application is exempt from being used for the wrong purpose.      

Download our App Information Sheet


Formerly known as Musical.ly, users record content – mostly short music videos (karaoke style) and share with users of the platform.

In 2019, it was the seventh most downloaded app of the decade. Tik Tok have introduced brand ambassadors and recently announced new legislation to monitor content, however, there are many risks associated with the app, including online bullying and with young people posting content and who that content is then viewed by.

Private accounts can limit who content is seen by, but this is seen by many to detract from the purpose of the app. Equally, even on a private account, it is important to monitor who followers are and to ensure they are only people known to the user.

Physical Risks:

Users need to be aware that on posting they may reveal unintended information about themselves; their location,  school,  family details etc.

Mental Health Risks:

It can be easy to find images on content that is not seen as ideal viewing for teenagers.

Trolling/commenting/bullying that can cause distress.

A distorted view of reality and of self image.

Download our App Information Sheet


An interactive app where users can send content (videos/photos) to one another and to a group. The key to this app is the feature that deletes the content after 24 hours. Filters are also heavily used and are one of the main attractions to the app for younger users.


As with Instagram, both the physical and mental risks listed apply.

Snapchat is also used as a tool in online bullying as content is wiped and so it’s harder to hold the bully to account. The feature to screen-shot the content notifies the sender this has been done. People who send content via this app should therefore also be aware their content can get saved and shared on to others and they lose control of the content.

Download our App Information Sheet



An up and coming app popular with teenage girls.

Similar to Instagram, users can upload content and use filters but this app does not currently have a ‘likes’ feature associated with it.

Importantly, in this app there is no way to set your settings to private.

Currently rated 12+ in the App Store, so younger users are common.

Users tend to then share the photo they create on apps such as Instagram under multiple VSCO style hashtags.


Limit location sharing in settings.

Never put your full name on the account.

If sharing to other apps such as Instagram, be aware that this may highlight your use on the VSCO platform.

As with all other apps, be aware any content posted can’t be controlled and could be made public.


The application includes eBuddy chat and eBuddy XMS and is available across many platforms such as Android and Blackberry. The ability to chat simultaneously or instant message with friends is a positive feature as every message is run continuously so that you do not miss any messages. As the data is sent via the internet and not via SMS, it is free of charge to use and appealing to young people for that reason.


Whilst Twitter is classed as a social media site, it has been used to send unpleasant messages, called tweets. With 58 million tweets sent daily and over 500 million users, nasty messages can quickly reach a mass audience causing distress to the person who receives such a message.

Download our App Information Sheet


Founded in 2007, Tumblr is a social networking site where you can post text, links, pictures and music and offers similar options as other sites of this nature. Users write or post to what is called the Dashboard and it allows users to upload the usual items and as with other applications and social networking sites, Tumblr can be connected to their Facebook and Twitter accounts so posts can be viewed wherever you may be.

If you are concerned about any of the sites listed, which only represents a small proportion of what is available, visit https://www.saferinternet.org.uk which has information on parental control filtering and advice on blocking specific websites that you do not want your child to visit.

Another effective tip to control access to sites that you do not wish young people to visit, is to turn off your wireless router through the night when you are not able to keep an eye on what they could potentially be accessing via their PCs/Smart Phones/Tablets.  Whilst this may appear extreme, it is another way in which we can safeguard younger children.

When using Websites and Social Media Sites, it is important to always:

  • Report trolls
  • Report Online Bullying
  • Keep accounts private – this limits interaction with other accounts but reduces risks
  • Only accept follower/friend requests from people you know well
  • Only post content you would be happy to hang from your front door

For information on how privacy settings or how to block/remove a person from apps used by young people, take a look at our App Information Sheets



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Need to talk?

If you are being bullied or are concerned about someone who is, you can receive help and support from one of our trained Mentors through our e-mentoring service.

If you would like a Mentor to email you, please contact: mentorsonline@bulliesout.com

If you would rather speak to someone over the telephone, you can call Childline on: 0800 1111

For any community-related issues, such as anti-social behaviour, we would suggest contacting your landlord, the local police or your local environmental health department (where applicable), as we are unable to deal with these types of complaints.